Zalando x A$AP Rocky

Art Direction / UX / Digital Design

Zalando teams up with hip hop fashionista, A$AP Rocky for their 2017 season start campaign. The Concept of 'Remix Fashion' was executed both in the music video and digital concept. Each room in the A$AP Hotel represents a different style. The challenge was to communicate the same journey and experience one would have, strolling through the hotel in person.

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A$AP_Desktop2

Each slider offered a more detailed look at the various styles, including quick behind the scenes videos and interview links from each of the models on what it means to 'remix' fashion.

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In order to clearly communicate the transitions and link destinations to the development team, Principle animations were created for both desktop and mobile user journies.

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A$AP RockyProject type

100Kin10Web Design

Zalando Look BookProject type

LogosProject type

Sebastian DavidsonProject type

IconsProject type

PHMProject type

OluKaiProject type

 

©2019 - Jonathan Billick //  Jonbillick@gmail.com