Zalando teams up with hip hop fashionista, A$AP Rocky for their 2017 season start campaign. The Concept of 'Remix Fashion' was executed both in the music video and digital concept. Each room in the A$AP Hotel represents a different style. The challenge was to communicate the same journey and experience one would have, strolling through the hotel in person.
Each slider offered a more detailed look at the various styles, including quick behind the scenes videos and interview links from each of the models on what it means to 'remix' fashion.
In order to clearly communicate the transitions and link destinations to the development team, Principle animations were created for both desktop and mobile user journies.
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