Bloomingdale's NYC Icons

Digital Design / Art Direction

Bloomingdale's celebrates craftsmanship at its finest with their Icons collection. In collaboration with GQ magazine, the store features three makers from New York City, focusin on quality in regards to their own craft. The collection embodies the same commitment to functional design, among items by Coach, Gucci, Saturdays NYC and Shinola.

A microsite was created to launch with the collection. Its purpose was to tell the unique story of each craftsman, while highlighting their custom styled looks available in-store and online. Type setting and style reflects the corporate CI for Bloomingdale's online.