Bloomingdale's x Pierre Henri Mattout

Art Direction / Digital Design

"The whole concept at PHM Saints Peres is 'Paris meets New York'. The overall idea is to create tomorrow's basics, blending high fashion with performance and streetwear adds a little je ne sais qoui." - Pierre Henri Mattout for GQ.Com

Pierre brings his Parisian collection to New York City as his prolific menswear store hosts a pop up collection at Bloomingdale's. I designed the micro site for the launch of the promotion for all breakpoints. The experience of the site is meant to highlight key brands and catergories of pieces available. The typography style and setting follows the corporate CI for Bloomingdale's.


Visual nuances to Pierre's Parisian boutique are ever-present in the color palette, the angular structure of the microsite, and of course, Lucien, Pierre's loveable furry mascot.


A full length interview from Pierre was also included as part of the onsite experience. The page featured various product shots and continued the visual language of the mircosite. 


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