Zalando teamed up with hip hop icon, A$AP Rocky for their 2017 season start campaign. The Concept of 'Remix Fashion' was executed both in the music video and website concept. Each room in the A$AP Hotel represented a different style. The challenge was to communicate the same journey and experience one would have strolling through the hotel in person, while shopping and learning about the collection as they go.
In order to clearly communicate the transitions and link destinations to the development team, animations were created for both desktop and mobile user journies. This provided a real time prototype to more accurately collaborate in an efficent way.
Each room's slider offered a more detailed look at the various styles, including quick behind the scenes videos and interview links from each of the models who took part the campaign.
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