I worked with a small group of UX and digital designers to propose an update to Zalando.com, a large fashion e-com site with hundreds of brands and even more product choices. I worked with a small team of UX and digital designers to propose the updates, backed with site and customer joruney data.

Months of data gathering, user-testing, interviewing and site mapping were funneled into two proposals based on a new user, becoming a returning user. Certain proposals within these two videos are applied to the Zalando website and contributed to an overall increase in new customer purchases.

I worked with a small group of UX and digital designers to propose an update to Zalando.com, a large fashion e-com site with hundreds of brands and even more product choices. We proposed various UI and flow updates, backed with customer data.

Months of data gathering, user-testing, interviewing and site mapping were funneled into two journies based on a new user, becoming a returning user. Certain proposals within these two videos are applied to the Zalando website and contributed to an overall increase in new customer purchases.

I worked with a small group of UX and digital designers to propose an update to Zalando.com, a large fashion e-com site with hundreds of brands and even more product choices. I worked with a small team of UX and digital designers to propose the updates, backed with site and customer joruney data.

Months of data gathering, user-testing, interviewing and site mapping were funneled into two proposals based on a new user, becoming a returning user. Certain proposals within these two videos are applied to the Zalando website and contributed to an overall increase in new customer purchases.