Zalando User Experience

Zalando User Experience 

Zalando User Experience

Zalando User Experience 

Zalando User Experience

Experience Strategy + UX/UI Design + Interactive Prototyping

Experience Strategy + UX/UI Design + Interactive Prototyping

Experience Strategy + UX/UI Design + Interactive Prototyping

Experience Strategy + UX/UI Design + Interactive Prototyping

Experience Strategy + UX/UI Design + Interactive Prototyping

Year:  2019

Year:  2019

Year:  2019

Year:  2019

Year: 2019

Role:  Journey strategy, UX design, layout systems

Role:  Journey strategy, UX design, layout systems

Role:  Journey strategy, UX design, layout systems

Role:  Journey strategy, UX design, layout systems

Role:  Journey strategy, UX design, layout systems

Project Overview:  Developed research-backed UX recommendations to improve Zalando’s customer journey across onboarding, browsing, and checkout. Through interviews, testing, and behavioral analysis, the project identified friction points and proposed clearer pathways for both new and returning users within a complex e-commerce ecosystem.

Project Overview:  Developed research-backed UX recommendations to improve Zalando’s customer journey across onboarding, browsing, and checkout. Through interviews, testing, and behavioral analysis, the project identified friction points and proposed clearer pathways for both new and returning users within a complex e-commerce ecosystem.

Project Overview:  Developed research-backed UX recommendations to improve Zalando’s customer journey across onboarding, browsing, and checkout. Through interviews, testing, and behavioral analysis, the project identified friction points and proposed clearer pathways for both new and returning users within a complex e-commerce ecosystem.

Project Overview:  Developed research-backed UX recommendations to improve Zalando’s customer journey across onboarding, browsing, and checkout. Through interviews, testing, and behavioral analysis, the project identified friction points and proposed clearer pathways for both new and returning users within a complex e-commerce ecosystem.

Project Overview:  Developed research-backed UX recommendations to improve Zalando’s customer journey across onboarding, browsing, and checkout. Through interviews, testing, and behavioral analysis, the project identified friction points and proposed clearer pathways for both new and returning users within a complex e-commerce ecosystem.

Results:

Translated research insights into actionable UX recommendations for a large-scale e-commerce platform.

Clarified user pathways across onboarding, browsing, and checkout flows.

Contributed to a more intuitive, friction-reduced customer experience.

Results:

Translated research insights into actionable UX recommendations for a large-scale e-commerce platform.

Clarified user pathways across onboarding, browsing, and checkout flows.

Contributed to a more intuitive, friction-reduced customer experience.

Results: 

Translated research insights into actionable UX recommendations for a large-scale e-commerce platform.

Clarified user pathways across onboarding, browsing, and checkout flows.

Contributed to a more intuitive, friction-reduced customer experience.

Results:

Translated research insights into actionable UX recommendations for a large-scale e-commerce platform.

Clarified user pathways across onboarding, browsing, and checkout flows.

Contributed to a more intuitive, friction-reduced customer experience.

Results: 

Translated research insights into actionable UX recommendations for a large-scale e-commerce platform.

Clarified user pathways across onboarding, browsing, and checkout flows.

Contributed to a more intuitive, friction-reduced customer experience.