Vans Curren
Vans Curren
Vans Curren
Vans Curren
Vans Curren
Visual Identity + Campaign Design
Visual Identity + Campaign Design
Visual Identity + Campaign Design
Visual Identity + Campaign Design
Visual Identity + Campaign Design
Year: 2025
Year: 2025
Year: 2025
Year: 2025
Year: 2025
Client: Vans
Client: Vans
Client: Vans
Project Overview: Led visual execution for the launch of Curren Caples’ first pro model at Vans, supporting a multi-touchpoint campaign across digital, retail, and experiential environments. The work balanced Vans’ heritage with a distinct point of view tailored to Curren’s voice within the skate community.
Project Overview: Led visual execution for the launch of Curren Caples’ first pro model at Vans, supporting a multi-touchpoint campaign across digital, retail, and experiential environments. The work balanced Vans’ heritage with a distinct point of view tailored to Curren’s voice within the skate community.
Project Overview: Led visual execution for the launch of Curren Caples’ first pro model at Vans, supporting a multi-touchpoint campaign across digital, retail, and experiential environments. The work balanced Vans’ heritage with a distinct point of view tailored to Curren’s voice within the skate community.
Results:
Delivered a cohesive 360° campaign presence across digital, retail, and experiential touchpoints.
Strengthened the visibility of Curren’s first pro model within Vans’ global skate audience.
Maintained brand integrity while carving out a distinct identity for the athlete.
Results:
Delivered a cohesive 360° campaign presence across digital, retail, and experiential touchpoints.
Strengthened the visibility of Curren’s first pro model within Vans’ global skate audience.
Maintained brand integrity while carving out a distinct identity for the athlete.
Results:
Delivered a cohesive 360° campaign presence across digital, retail, and experiential touchpoints.
Strengthened the visibility of Curren’s first pro model within Vans’ global skate audience.
Maintained brand integrity while carving out a distinct identity for the athlete.
Results:
Delivered a cohesive 360° campaign presence across digital, retail, and experiential touchpoints.
Strengthened the visibility of Curren’s first pro model within Vans’ global skate audience.
Maintained brand integrity while carving out a distinct identity for the athlete.
Curren Launch Event: Various materials were created for the shoe launch event, featuring branded activations. A skate demo, live DJs, surfing, and giveaways were all wrapped in the Curren campaign identity. Various activations, from a caviar tasting table, billboards, custom fragrance experiences, and inflatable shoes for the wave pool were developed. The event was a success and directly inspired by the playful energy of the campaign.
Curren Launch Event: Various materials were created for the shoe launch event, featuring branded activations. A skate demo, live DJs, surfing, and giveaways were all wrapped in the Curren campaign identity. Various activations, from a caviar tasting table, billboards, custom fragrance experiences, and inflatable shoes for the wave pool were developed. The event was a success and directly inspired by the playful energy of the campaign.
Curren Launch Event: Various materials were created for the shoe launch event, featuring branded activations. A skate demo, live DJs, surfing, and giveaways were all wrapped in the Curren campaign identity. Various activations, from a caviar tasting table, billboards, custom fragrance experiences, and inflatable shoes for the wave pool were developed. The event was a success and directly inspired by the playful energy of the campaign.
Curren Launch Event: Various materials were created for the shoe launch event, featuring branded activations. A skate demo, live DJs, surfing, and giveaways were all wrapped in the Curren campaign identity. Various activations, from a caviar tasting table, billboards, custom fragrance experiences, and inflatable shoes for the wave pool were developed. The event was a success and directly inspired by the playful energy of the campaign.
Curren Launch Event: Various materials were created for the shoe launch event, featuring branded activations. A skate demo, live DJs, surfing, and giveaways were all wrapped in the Curren campaign identity. Various activations, from a caviar tasting table, billboards, custom fragrance experiences, and inflatable shoes for the wave pool were developed. The event was a success and directly inspired by the playful energy of the campaign.
Jonathan Billick _ jonbillick@gmail.com _ LinkedIn _ 👋
Jonathan Billick _ jonbillick@gmail.com _ LinkedIn _ 👋
Jonathan Billick _ jonbillick@gmail.com _ LinkedIn
Jonathan Billick _ jonbillick@gmail.com _ LinkedIn