"Give me the luxuries of life and I will willingly do without the necessities." - Frank Llyod Wright
Zalando's Fall/Winter look book is sent to internal buyers across Europe and select customers who can get early access to the season's latest offers. Fall/Winter 2016's theme was opulence. I designed the digital look book experience, with an emphasis on usability while highlighting key pieces and brands offered. The process began with wireframe explorations, taking into consideration the structure of the pages and how the user will discover products.
Brand names are very important to the Zalando offer. Roll over states reveal the brands included within each look for women and men.
Shop all looks for men/women from one catalog page for a quicker look at the season's offerings.
The mobile experience follows the same user journey as desktop, highlighting key pieces and brands, while including small hints of opulence within the pieces and mood video.
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